Role

Designer

Deliverables

Brand identity, brand guidelines (not shown), and bike frame artwork.

Product photography courtnesy of A2 Bikes.

Challenge

In 2013, AJ Alley approached me with a request. As a triathlon athlete, he wanted to shake up the industry by creating a carbon fiber bicycle that could compete with brand name bikes but at a fraction of the cost. With a bike in development, he needed a logo to represent not only the company, but the spirit of the sport.

Solution

A strong, sleek logo with aggressive angles, reminiscent of the sport’s nature. The logo can additionally transform into a pattern. The final logo and pattern have since been carried over to bike frame artwork and triathlon outfits.