Creative Director

Shawn Park

Senior Art Director

Natasha Katz

Role

Senior designer, select digital pieces

Team

Sarah Infranco (main design lead)

CGI animation

We Are Royale

This project was created at Sephora.

Introduction

What it means to be a makeup artist or product maven has been redefined with the rise of social media. Among the growing number of beauty influencers, Sephora highlighted five key players who have garnered huge followings and created beauty empires: Huda Kattan of Huda Beauty, Natasha Denona, Pat McGrath, Charlotte Tilbury and Norvina of Anastasia Beverly Hills. In addition to being moguls in the beauty industry as makeup artists and influencers, they are socially-savvy with their tips, tricks, and recommendations on Instagram and YouTube.

Challenge

With five special but different artists to highlight, we were challenged to showcase their personality and beauty arsonal in a 360 campaign. Our challenge: how can you power up with these influencers with their products?

Solution

We created a computer generated world where each makeup artist is an avatar with their own specialized super power. By creating this treatment, we were able to shift between each artist and their priority products seamlessly.

Landing pages, paid and organic social, and email and app assets were highlighted on Sephora's website and social media platforms and each week was dedicated to one of the influencers. Content that was leveraged from the artist's own channels were tied into Sephora's branded assets.